One of the biggest obstacles getting in the way between your business and a new customer, is trust.
You can talk about how great your products or services are on your website, but potential customers will always be a little bit doubtful.
But don’t worry, there are really simple, clever, ways you can use social proof in certain places on your site to make all your existing content work much better than it is. We’ve used these techniques with our own customers, which can sometimes triple the number of conversions on their websites.
Social Proof
If you don’t know what Social Proof is, Social proof is just the idea that people will act differently based on what other people are doing, and there are many ways of taking advantage of this right on your website.
Reviews and testimonials are 12 times more trusted than descriptions and sales copy that come directly from the business itself. In other words, your customers want proof from people just like them, not just from you.
Let’s give them what they want – actually what they need to feel good about pulling the trigger with you and your business.
According to research done by Nielsen, 92 % of people will trust a recommendation from a peer and 70 % of people will trust a recommendation from someone they don’t even know so think about who you can ask for testimonial, a recent customer that has had a good experience with your service or product.
One interesting piece of info from a bright local survey says that people don’t just trust the first review they see, on average people check about two to three different review sites before making a decision about the business.
So that means that you shouldn’t put all your eggs in one basket with your reviews. In addition to displaying them on your website, you want to try to get positive reviews on all the major sites in your industry and for local businesses.
That’s going to mean displaying reviews on Google reviews, Facebook reviews and any other site more suited to your business or location.
As you can imagine this can start to become a tedious task, especially if you don’t have good systems in place. This is why we created Influenced a simple way to for you to collect and display reviews easily for your business.
